Services

Every element of your digital presence, working in sync.

This comprehensive service combines content strategy, creation, and optimization into one cohesive plan—so every piece of your digital presence works together for your growth. This service is fully custom-built: whether you’re looking for an all-encompassing approach or want help identifying and working with the most impactful channels, I’ll tailor the plan to fit your business, existing tools + workflows, and goals.
‍
‍TL;DR: it's totally customizable - take what you need, leave what you don't.

What’s included:
- Discovery call + brand priorities alignment
- Industry research (including competitor and audience analysis)
- Persona development
- Content strategy + custom editorial calendar
- On-page SEO audit and optimization
- Tailored social media strategy (platforms, cadence, voice)
- Email marketing strategy
- Content editing and/or creation
- Final roadmap delivery
- Custom educational materials + training for you or your team
- 30 day follow-up support, with ongoing partnership as needed
‍
Timeline:
Typically completed within 6–8 weeks, with the option for continued partnership

Your content and search engine priorities in perfect harmony.
‍
Search engines love clarity—and so do your users. This service is all about fine-tuning the content and technical elements of your site to maximize visibility, improve performance, and create a smoother path for your audience. Whether your site has a strong foundation or needs a strategic refresh, I’ll help you uncover what’s working, fix what isn’t, and leave you with a well-optimized site that’s easy to maintain.
‍
What's included:
- Discovery call to align on goals, audience, and needs
- Analysis of audience behavior and engagement data
- Review and optimization of site structure and internal links
- On-page content review with strategic edits or rewrites
- SEO audit of tags, metadata, alt-text, text-to-HTML ratios, and other key elements
- Accessibility and readability enhancements
- Tailor-made guide for maintaining and building on SEO success
‍
Timeline:
‍Typically 3–5 weeks, depending on the size and complexity of your site

Content that's readable, rankable, and true to your brand.

This service brings clarity, consistency, and professionalism to your message, while staying true to your unique voice. Whether you’re refining a blog post, web page, or white paper, I edit with both your audience and your goals in mind. This ensures your content not only reads well, but ranks well and reinforces your brand.
‍
What's always included:
- Research on your brand, industry, and audience
- Development of a clear understanding of your voice, tone, and goals
- Meticulous editing for clarity, grammar, structure, and flow
- SEO-informed revisions that support visibility without sacrificing voice

Editing levels:
- Light Proof: A surface-level polish for grammar and readability
- Deep Edit: A fuller review covering clarity, tone, flow, audience fit, and SEO
- Strategic Rewrite: A complete rebuild of your existing content around the same topic or message
‍
Timeline:
‍Typically 1–2 business days per piece, depending on length and revision level

Insights to shape your strategy.
‍
Through detailed keyword research, audience behavior analysis, and competitor audits, I assess how your business shows up across search and how it stacks up in your space. You’ll receive a clear, comprehensive overview that details my findings, highlights actionable opportunities to refine your content, strengthen your strategy, and boost your visibility—whether you act on the insights yourself or bring me in to help.

What’s included:
- Targeted keyword research based on your niche and goals
- Audience insights to understand who’s searching and why
- Competitor analysis to uncover strengths, gaps, and opportunities
- Content performance audit to evaluate visibility and relevance
- Web presence check for consistency across search and listings
- Findings report and recommendations in a clear, actionable format
‍
Timeline:
‍Typically 1–2 weeks, depending on site size and industry complexity

Clear, compelling copy that's crafted for your voice.
‍
Your content is the backbone of your brand and online presence. I make sure every piece illuminates your brand, captivates your audience, and works in service of your goals. From blog posts to technical papers, your copy will inform, inspire, and drive action. Whatever the format or focus, I make sure your content sticks the landing.
‍
What’s included:
- Industry, audience, and trend research
- Voice and tone audit for consistency
- Brand alignment across all messaging
- Content tailored to intent and funnel stage
- Unlimited revisions
‍
Timeline:
‍Typically 1–3 business days per piece, depending on length and complexity

Inbox impact, minus the guesswork.

‍Whether you’re refining a long-running campaign or starting fresh, I help you get more from every send. That includes sharper content, smarter timing, stronger engagement, and full compliance with best practices. With a mix of strategy, technical insight, and thoughtful writing, your emails won’t just reach inboxes—they’ll resonate.
‍
For seasoned email marketers:
- Engagement audit (open rates, click rates, bounce rates, and more)
- Email list health check and list growth recommendations
- Content audit for clarity, structure, and reader impact
- Compliance review to align with regulations like CAN-SPAM
- Technical audit of templates, formatting, and deliverability
- Send time and subject line strategy to boost engagement
‍
For newer email marketers:
- Email platform setup and template creation
- Audience segmentation and list-building strategy
- Best practices training for platform use and compliance
- Workflow and automation planning
- Initial send scheduling and ongoing content guidance
‍
Timeline:
‍Typically 2-4 weeks, depending on current practices and list size

Smart strategy for scroll-stopping social.
‍
I help you get intentional with your social media—so every post, platform, and interaction supports your larger marketing goals. Whether you’re feeling stuck or just starting out, I’ll equip your team with a roadmap designed for growth: platform guidance, audience insights, content pillars, timing strategies, and best practices that align with your voice and your space in the social ecosystem.
‍
What’s included:
- Review of current social presence and performance
- Competitor and industry audit to spot gaps and opportunities
- Platform recommendations tailored to your goals
- Posting strategy with best times, days, and cadence
- Audience insights and content themes
- Follower growth tips—organic and paid
- Strategic use of platform features for enhanced visibility
- Training on schedulers and analytics dashboards
‍
Timeline:
Typically 2–4 weeks, depending on goals and platforms